Manhood ReLaunched?

Those of you who know me in the real world know that I have a thing about gender roles, I like them. I am of the firm conviction that God created men and women equal, but different and because of that when I saw this ad campaign by Dockers, I had to weigh in...
 

In case you can't read it:

 Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s time to get your hands diry. It’s time to answer the call of manhood. It’s time to WEAR THE PANTS.

The people at Dockers also sponsored this documentary.


The ad has garnered has garnered negative attention from some feminist and women's Lib groups. But in a very real way they hit the nail on the head. If men simply "manned-up" and led as the leaders we were created to be (note: leading and oppressing/being the boss are different things) North american culture wouldn't be nearly as jacked up as it is.

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